Editorial Design
Information Design

Digital Driven Ideation Methods

Six data-driven methods to ideate and co-create

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Font | Favorit, Dinamo, utilizzato nelle versioni std, std italic e std lining, nei pesi Regular, Medium e Bold
Colors | Dusky Green (100, 30, 64, 50) & Orange Apricot (0, 73, 58, 0)
Paper | Tintoretto Gesso 95gr
Printed | Cesano Maderno (MB) presso T&D Services
Bound | Brugherio (MB) presso Arte Libro S.N.C.

Today’s society makes individuals, in some cases knowingly, producers of digital traces (in the form of data). This can define them as an individual or as part of a group. Throughout the last decade the need to analyze and understand people’s behaviour online and offline, brought the study of digital traces to be the focus of substantial research. It is in this multidisciplinary context that Digital Methods (DM) are thought: approaches and digital tools that allow the extraction and study of data produced in the web, according to the characteristics of the platform from which the data is gathered. In a different context the Human Centered Design (HCD) has been developed as a creative approach to problem solving that involves directly the users in the entire design process, designed by their perspective. Currently HCD is the most used approach in the creation of products and services, and for IDEO it is a process that consist in three project-phases: inspiration, ideation and implementation.

The project is intended to explore a syncretism between the two approaches previously submitted, through the creation of a data-driven methodkit, to be used in the ideation phase. The methodkit takes and applies the Digital Methods tools in the creation of products and services in order to generate new ideas. The methodkit, made up of six methods based on tools already known by UX and Service designers, aims to encourage and facilitate the ideas generation process during co-design sessions.

Thanks to the six methods the designer could use the digital traces as stimulus in order to do the ideation phase from an alternative perspective. In order to give the chance to work and test the validity of the Method-kit the six methods have become part of a website (www.ddim.it), in which the user can find everything he needs to start using them.