Data Art

Are you sure you want to smoke?

A journey in a year of cigarettes

Have you ever tried to think how much do you smoke in year?
Smoking is the leading cause of preventable death all over the world. In Italy smoking cause the death of c.a 83.000 people every year. Nowadays, thanks to social advertising, everybody knows that smoking is dangerous in so many ways but even though over 24% of the Italian population smokes.

Smoking is a daily routine which is very difficult to quantify visually over a long period, as a year can be; at the same time it is equally hard to realize the damage that every single cigarette can cause to an habitual smoker and how much smoke can affect life expectancy.
This tridimensional visualization shows the average annual cigarette consumption per adult italian smoker and the resulting loss of life based on medical research.


The visualization was designed during the Final Synthesis Studio at Density Design Lab. As an individual assignment each student was asked to realize an Infopoetry: a form of data-art based on visual metaphors which main objective is to allow new images to emerge that are not committed only to the precision of data but that tell a story and provide a quick overview of the phenomenon.

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